LA POSADA DE SANTA FE,
La Posada Santa Fe
Trophy asset in very high barrier to entry market.
Portions of asset are over 125 years old.
Luxury branding and positioning.
Owned La Posada de Santa Fe 2004–2007
Sold in 2007 for 37% more than acquisition price
Team increased NOI by 300% since nadir of recent performance
Value-add asset management
Reacquired in 2013 from
foreclosing lender for 53% less than 2007 sale price
Sold in 2018 for 79% more
Created in-house reservation team
to upsell rooms and amenities
Branding of asset in Starwood/Marriott system
Hired new executive team
Reduced operating expenses by $500k+