top of page
LA POSADA DE SANTA FE,
NEW MEXICO
Opportunistic investment
1/4
La Posada Santa Fe
Trophy asset in very high barrier to entry market.
Portions of asset are over 125 years old.
Luxury branding and positioning.
History
Owned La Posada de Santa Fe 2004–2007
-
Sold in 2007 for 37% more than acquisition price
Team increased NOI by 300% since nadir of recent performance
Value-add asset management
Reacquired in 2013 from
foreclosing lender for 53% less than 2007 sale price
-
Sold in 2018 for 79% more
-
Created in-house reservation team
to upsell rooms and amenities -
Branding of asset in Starwood/Marriott system
-
Renovation
-
Hired new executive team
-
Reduced operating expenses by $500k+
bottom of page