LA POSADA DE SANTA FE,

NEW MEXICO

Opportunistic investment

1/4
La Posada Santa Fe

Trophy asset in very high barrier to entry market.

Portions of asset are over 125 years old.

Luxury branding and positioning.

History

Owned La Posada de Santa Fe 2004–2007

  • Sold in 2007 for 37% more than acquisition price

Team increased NOI by 300% since nadir of recent performance

Value-add asset management

Reacquired in 2013 from

foreclosing lender for 53% less than 2007 sale price

  • Sold in 2018 for 79% more 

  • Created in-house reservation team
    to upsell rooms and amenities

  • Branding of asset in Starwood/Marriott system

  • Renovation

  • Hired new executive team

  • Reduced operating expenses by $500k+

1825 Main Street, Weston,

FL 33326

Office: +1 (954) 607 5911

Dickens 33C, Col. Polanco,

Mexico City, Mexico, 11560

Office: +52 (55) 5282 2001

© 2020